WhatsApp Business Automation: What It Does and Costs
George Thuo Njanga
Author & Analyst

"Automation" can mean a chatbot that answers "hello" or a system that runs your sales desk. For a retailer, the useful kind does real work: it builds baskets, takes payments and reports on what happened. Here is what that looks like, and what it costs.
What does WhatsApp automation do for a shop?
- Builds the basket. A customer's list, photo or voice note becomes a priced basket in seconds.
- Takes payment. Checkout in the chat sends an M-Pesa prompt.
- Answers when you cannot. The shop stays open at night and on Sundays, using the hours, prices and policies you set once.
- Reports. You see what each channel sold, which products customers return for, and how fast each customer was served.
- Brings customers back. Bulk WhatsApp, SMS and email campaigns reach customers who have gone quiet.
What does WowCommerce AI cost?
There is one plan, Enterprise, at $199 a month. It includes every module and every channel, unlimited users, priority support and 8,000 AI credits each month, with 50% of unused credits rolling over. The pricing page shows exactly what is included.
What are AI credits, and when are they used?
Credits are used only when the AI creates something for you: a product description, a social post, ad copy, an image or a video. Viewing your data, managing orders and chatting with customers never use credits. If you run out, your shop keeps selling, and new AI creations wait until you top up or your credits renew. Top-up packs (500, 1,500, 5,000 and 20,000 credits) never expire.
What if you do not want to run it yourself?
You do not have to. Our team can set up your catalog and channels, manage the store day to day, and run your marketing. Browse the full list of services and we will price what you need after a demo.
How do you decide if it is worth it?
Count the orders that arrive when nobody can answer, and the hours your team spends typing prices into chats. If either number is large, automation pays for itself fast. A demo on your own products will show you the basket, the checkout and the reports before you spend anything. See the product.