How to Sell on Instagram and Facebook in Kenya With M-Pesa

Many sellers in Kenya already post products on Instagram and Facebook. The posts get comments, the comments become messages, and the messages become a long chat about price, size and where to send the money. Somewhere in that chat, orders get lost.

How do you turn social media messages into orders?

You bring every message into one place, answer with a priced basket, and take payment in the same conversation. The customer never leaves the app they were already in.

• Messages from Facebook and Instagram arrive next to WhatsApp, on one screen.
• A list, a photo or a voice note becomes a priced basket.
• Checkout sends an M-Pesa prompt to the customer's phone.

That is what Omni Commerce does for WhatsApp, Facebook and Instagram together.

Do you need a website for social commerce?

No. Social commerce means selling where people already are. A website can come later. Our social commerce service sets you up to sell inside Instagram, TikTok and Facebook instead of only linking out to them.

What should you post to bring orders in?

Offers work well because they are specific: what, how much, until when. Making a week of offers used to take hours. In WowCommerce, Offers Studio produces them in your own look and colours, ready for WhatsApp, Facebook, Instagram and print, with captions included and posting on a schedule.

How do you keep up with the replies?

Speed decides who gets the order. Customers who wait for an answer buy somewhere else. Having every channel on one screen, with your team able to step in, means nothing sits unanswered. The reports show how quickly each customer was served.

What is the simplest way to start?

1. Load your catalog once.
2. Connect your WhatsApp, Facebook and Instagram.
3. Connect M-Pesa for checkout.
4. Post your first offer.

If you would rather not do it yourself, our team can run it for you. Or start with the plan and what it includes.